Create a positioning map for an organization of your choice and analyze the results.
In this assessment, you will learn how to map product position in comparison to your competitors and based on market segments. Successful strategy implementation depends on the cooperation of all the functional managers:
- Marketing is frequently required to increase sales revenue with new products.
- Finance managers must find implementation approaches at low cost and minimum risk.
- R&D has to transfer complex technologies or develop new technologies to implement strategies.
- Information systems is tasked to provide leadership and training for employees.
It is clear that these requirementsand moredetermine an organization’s success.
Complete the assessment using .
Create a positioning map for an organization of your choice. Select an organization to analyze. Ideally, the company you choose will be a familiar one and one to which you have easy access, such as your place of employment or a company close to where you live. You may use the same organization for other assessments in this course. Assess your chosen organization against potential competitors.
Complete the following:
- Using the , determine two important factors and descriptors for the ends of the continuums, such as capacity, customer service, convenience, et cetera.
- Include your organization’s competitors in your map for the same two factors you chose for your selected company.
- Analyze the results.
- Discuss issues that leaders face when interpreting these results.
Your assessment should also meet the following requirements:
- Written communication: Written communication is free of errors that detract from the overall message.
- APA formatting: If you use sources, ensure that resources and citations are formatted according to current APA style and formatting guidelines.
- Font and font size: Times New Roman, 12 point.
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and scoring guide criteria:
- Competency 2: Analyze issues associated with stakeholders in the strategic planning process.
- Analyze an important factor for both the vertical and horizontal axes of the continuum.
- Compare an organization against the competition on the same two factors.
- Analyze issues leaders face when interpreting the results of the positioning map.
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