Create a flip chart with alternative strategies that could benefit your organization. List 10 possible strategies. Summarize your findings in a 23 page memo.

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Introduction

In this assessment, you will learn appropriate business strategies and consider ways to engage employees in strategic prioritization and implementation. The hope of any strategic planning activity is that it will enhance organization performance. Through involvement in strategic planning, employees achieve a better understanding of the organization’s operation. The process allows for proactive decision making. It is important to anticipate and respond to issues and to understand that sometimes a philosophical change will surface. There are 12 general strategies an organization might follow when implementing change. Adopting one or more of these strategies might mark a new beginning for an organization, especially if the employees understand and support the plan of action. The 12 strategies are:

1. Forward integration. Increase control of distributors or retailers.
2. Backward integration. Increase control of firms’ suppliers.
3. Horizontal integration. Increase control of competitors.
4. Market penetration. Increase market share for current products in current markets.
5. Market development. Introduce current product in new geographic areas.
6. Product development. Increase sales through improved or new product.
7. Concentric diversification. Add new but related products.
8. Conglomerate diversification. Add new unrelated products.
9. Horizontal diversification. Add new, unrelated products for current customers.
10. Retrenchment. Cost reduction to reverse declining profit and sales.
11. Divestiture. Sale of part of the organization.
12. Liquidation. Sale of the company’s assets.

This assessment gives you experience recommending strategies to increase the effectiveness of your selected organization.

Gather representatives from different functions to discuss alternative strategies. Notice the learning and understanding that occurs as people express differences of opinion. Keep the focus on the process, which is more important than the document.

Using the opportunity/threat and strength/weakness factors you have identified, create a flip chart (using a whiteboard tool, PowerPoint, or another tool of your choice) with alternative strategies that could benefit your organization. List 10 possible strategies. Your list should include a description and possible outcomes of the strategy if implemented. Ask your gathered group to rate each of the strategies on a scale of 1 to 3, where 1 equals no support, 2 is neutral, and 3 equals support for implementation of the strategy. Sum the scores and prioritize the strategies.

Discuss how this process could help organizations achieve understanding and commitment from employees. Share the results with an organization leader. Ask for comments about the process and the top strategies.

When you have completed your assessment, summarize your findings in a 23 page memo. Attach the list of the 10 possible strategies with ratings to your memo.

Additional Requirements

Your assessment should also meet the following requirements:

• Written communication: Written communication is free of errors that detract from the overall message.
• APA formatting: If you use sources, ensure that resources and citations are formatted according to current APA style and formatting guidelines.
• Font and font size: Times New Roman, 12 point.

Competencies Measured

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and scoring guide criteria:

• Competency 1: Evaluate key elements of the strategic planning process.
  • Evaluate the rationale for these recommendations, based on strengths, weakness, opportunities, and threats.
  • Summarize feedback and potential plans of action as a result of shared recommendation with organizational leaders.
• Competency 2: Analyze issues associated with stakeholders in the strategic planning process.
  • Describe options for how to engage employees in a dialogue about these strategies to gain understanding and commitment.
  • Summarize the scores and priorities of the strategies based on the group discussion.
• Competency 3: Apply a sequential process for developing and implementing strategies, goals, objectives, and tactics as part of the strategic plan implementation.
  • Apply a sequential process by identifying 10 recommended strategies with descriptions and outcomes.
  • Reflect on and incorporate your learning from having engaged a group in reviewing these strategies.

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