Write a three-page paper that analyzes a government policy or action related to acquiring, consuming, or disposing of a product in your local community. Assess the consumers role in this process, and evaluate whether the government should take a more or less active role.

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Introduction

Analyzing how consumers recognize their needs for products and evaluate their alternatives allows companies to determine how many types of products they should offer and how to advertise them. In recent years, when consumers showed a strong interest in healthier living and eating, fast food restaurants began offering alternative menu items. In some cases, such restaurants had difficulty predicting the particular ways that healthy living could be translated into their product offerings. Hamburgers without buns became a short-lived offering at some fast-food restaurants. In contrast, healthy alternatives to French fries and soft drinks in kids’ meals are still offered by many establishments.

Preparation

To prepare for your assessment, the following readings could be helpful.

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Overview

From the national level to the local level, the government plays an important role in how products are acquired, consumed, and disposed of. Your textbook touches on how the government makes use of consumer behavior, as well as the role of public policy-making organizations. For this assessment, think about the policies of the government on the acquisition, consumption, and disposal of products.

Instructions

Select an aspect of your local community that you believe the government, whether local or national, should act upon or does act upon in acquiring, consuming, or disposing of a product.

• Assess and explain the consumer’s role in this aspect as it relates to acquiring, consuming, or disposing of the product.
• Does the government have any control or role in this aspect, currently? Explain the current level of control or role.
• Should the government take a more or a less active role in this aspect? Assess the government’s role and influence.

Refer to the Government Role in Consumer Behavior scoring guide to ensure you have met the requirements of the assessment prior to submitting.

Additional Requirements

Your paper should also meet the following requirements:

• Written communication: Written communication is free from errors that detract from the overall message.
• Page length: Minimum of three pages.
• APA format: Use appropriate APA format for a clear, concise presentation of information. Communicate information and ideas accurately, utilizing peer-reviewed sources, including proper APA reference citations.
• Number of resources: Use at least three APA-formatted in-text citations and accompanying congruent APA-formatted references.

Competencies Measured

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and scoring guide criteria:

• Competency 2: Explain human motivation and the relationship to the consumer decision making process.
  • Assess the role that consumers play in the acquisition, consumption, and disposal of the product.
• Competency 3: Evaluate cultural influences on consumer behavior.
  • Describe an aspect in which the government has some influence as it relates to the acquisition, consumption, and disposal of a product.
• Competency 4: Analyze ethical marketing approaches to consumer behavior.
  • Assess the role and influence the government has in the acquisition, consumption, and disposal of the product.

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