PRIMARYRESERCH : involve collectinng new,original data dirrectly from sources to address a specfici problems. EX-condunting a one -on -one interviewwith a customer to understand their experiences with requires moe time and money.port published by
2 SECONDARY RESEARCH: involvs analyzing data that has already been collected and published by other EX: reviewing a market report published by a goverment agency.
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