Defining your leadership brand enables you to shape the way others see you. A leadership brand helps you express who you are, your values, and your unique strengths. Building a brand can help you improve your networking, get recognized, and have more chances to advance.

Create a statement about your personal leadership brand that addresses the following aspects of your professional self:

1. Your values
2. Your strengths
3. Your passions

Here is an example of a personal leadership brand statement:

I am an organizational leader who focuses on the triple bottom line of people, profit, and planet. I strive to lead in an ethical manner that empowers my team, maximizes organizational profit, and encourages environmental responsibility.