Management Communication

As a business manager, you may encounter situations that require a wide variety of communication responses. For this assessment, you will be creating a portfolio of communication documents. Please appropriately format each communication for the message type.

Scenario 1

You are a manager of a company that has recently purchased and merged with a smaller company. The purchased company has an existing product, which will now be part of your product offering. The product is a weight-loss supplement called Kamelon. The product has been very successful for the previous owner, but the company had a limited ability to adjust its manufacturing system to accommodate growth, as well as a limited potential sales audience. Your role is to oversee and coordinate all aspects of launching the product from the newly acquired company. You have a far greater manufacturing capacity and more potential customers readily available because you already sell several weight loss-related products to a large base of customers.

Kamelon has been proven successful by a limited research study. The study consisted of 100 participants, 90% of whom lost at least 15 pounds over a reasonable time period. To date, the study participants who lost at least 15 pounds have successfully maintained their weight loss by continuing to use the product, and 80% were able to maintain their weight loss with continued use of Kamelon. The 10% of study participants who lost less than 15 pounds may have been unsuccessful because they did not follow the programs protocol. An inherent risk of a weight-loss product is the inability to determine whether the product has produced results or if the user has not followed directions. Dissatisfied customers present a challenge as a result.

Your success relies on your external business partner Synesthor, who continues to manufacture the pill casing for Kamelon. There is a need for 10 million pills to be manufactured in the next three months to meet the demands of your customers. Synesthor is a manufacturing company located in South America, and you will need to work closely with this partner to ensure their manufacturing operation is able to meet the demand as needed in a just-in-time environment. Your contacts name at Synesthor is Fatima Sousa.

You have received a customer complaint via the companys social media page. The customer is extremely dissatisfied, and the complaint has negatively impacted the companys image. The customers complaint is as follows: Kamelon does not work! Ive been using this for a week, and I havent lost anything! Im going on vacation in a couple of weeks, and I was hoping to shed a couple of pounds before I left for my trip. Unfortunately, I do not foresee this happening. No one should buy this product! As a faithful member of several weight-loss groups, I will not recommend this product to anyone in my groups.

Create a portfolio of communication documents based on one of the scenarios by doing the following:

A. Compose an email to internal staff by doing the following:

1. Discuss two advantages of the product.

2. Discuss two disadvantages of the product.

a. Explain how to mitigate the disadvantages of the product discussed in part A2.

B. Compose an informational email to external stakeholders (e.g., investors, shareholders) that discusses two distinct organizational and/or financial impacts the product will create.

C. Compose a consumer-facing blog post by doing the following:

1. Highlight three distinct benefits of the product.

2. Explain what sets this product and/or business apart from others in the industry.

D. Compose a persuasive letter to the business partner by doing the following:

1. Discuss one challenge in meeting production needs.

2. Describe your solution to mitigate the challenge discussed in D1.

3. Explain how the business partner will benefit from using the approach described in D2 to meet production needs.

E. Compose responses to the customer complaint about the product by doing the following:

1. Develop a public response for publication on the companys social media page that acknowledges the customer complaint and improves the company image.

2. Develop a direct private message with a proposed remedy to the customer.

F. Explain how to overcome two potential biases (e.g., prejudice, discrimination) using culturally competent strategies that will help improve stakeholder communication.

G. Explain how to mitigate two potential intercultural differences (e.g., ethnocentrism, stereotyping) found in stakeholder communication.

H. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.

I. Demonstrate professional communication in the content and presentation of your submission.

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