Part 1: The Most Useful
Length: 2000+ words. That means 2000 words is a minimum. Learn to exceed minimal expectations unless you want the minimal grade.
Identify marketing opportunities from what you have learned from our class readings. How can you use what you learned to create opportunities for yourself or for the company for which you intend to work? You can make this assignment personal to your career plans or simply an academic exercise in ways to use what you have learned.
Every time I teach this class I revise the reading list to keep it current and interesting. Tell me which 4 articles you think gave you the most ideas for ways to use them for Marketing Management in the futureand that you think I should keep for the next offering of this course. Rank them at the top (starting with the most influential). Be thorough and detailed in describing how you would use concepts from those articles and why you think they are relevant and why they should stay. Be creativebut support that creativity with knowledge and information. At the top provide:
<your name>, Winter 2026, Mkt 359, The Most Useful
Article 1: Title (most influential of the 4)
Article 2: Title
Article 3: Title
Article 4: Title (least influential of the 4)
Part 2: The Least Useful
Length: 1500+ words. That means 1500 words is a minimum. Learn to exceed minimal expectations unless you want the minimal grade.
Tell me which 3 articles you think gave you the fewest ideas for ways to use them for marketing management in the futureand maybe shouldnt be included in the future. Rank them at the top (starting with the least influential). Be thorough and detailed in describing why these articles and why you think they are least relevant, influential, or effective.
Article 1: Title (least influential reading in the course)
Article 2: Title
Article 3: Title
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