Brand Battle Royale, Social Media Audit (100 pts.)
In teams, you and your partner will choose two competing brands and conduct a comparative social media audit. You have to analyze content strategy, engagement metrics, tone, and platform use. The final product is a 5-minute video or narrated slide deckpresenting the team’s findings and recommended improvements. Above all, have fun with this assignment. You are the judge of any two rival brands of your team’s choice, so make it interesting for yourselves.
Note: Do not use AI tools. I want you to critically think and conduct your own research for your presentation. Students who depended on AI for their research and project idea in previous courses produced presentations that were almost exact copies to one another with eerily similar project arguments. Suffice it to say, it was not interesting for me to sit through seven video presentations that sounded alike.
How to submit your assignment
1. Your comparative social media audit (i.e., content strategy analysis, engagement metrics, tone, and platform use) must be typed on a Word doc in sentence form. Your presentation is based on this material, so you may copy and paste it except the Word document must be written out rather than in bullet points. Avoid using Grammarly, as it is often flagged for AI writing due to its embedded AI writing function. Also avoid AI tools altogether. I want you to learn how to do a comparative social media audit properly through your own assessment. Be the judge of two rival brands. This assignment is designed to expand your creative vision and assess differences and similarities between two competitors’ social media marketing approaches.
2. Upload that Word document as part of your submission so I can also follow along when I watch your video or narrated slide deck.
3. Make sure your submission meets the project requirements. Review the project details more than once before you submit your project.
4. Upload your 5-minute video or narrated slide deck as an .mov or .mp4 file. Canvas does not support .key (Keynote files). You may have to compress the video file if Canvas will not upload your file or share it with me using FIU OneDrive.
I chose ( Rhode vs. Rare Beauty )
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