Brand Battle Royale, Social Media Audit (100 pts.)

In teams, you and your partner will choose two competing brands and conduct a comparative social media audit. You have to analyze content strategy, engagement metrics, tone, and platform use. The final product is a 5-minute video or narrated slide deckpresenting the team’s findings and recommended improvements. Above all, have fun with this assignment. You are the judge of any two rival brands of your team’s choice, so make it interesting for yourselves.

Note: Do not use AI tools. I want you to critically think and conduct your own research for your presentation. Students who depended on AI for their research and project idea in previous courses produced presentations that were almost exact copies to one another with eerily similar project arguments. Suffice it to say, it was not interesting for me to sit through seven video presentations that sounded alike.

How to submit your assignment

1. Your comparative social media audit (i.e., content strategy analysis, engagement metrics, tone, and platform use) must be typed on a Word doc in sentence form. Your presentation is based on this material, so you may copy and paste it except the Word document must be written out rather than in bullet points. Avoid using Grammarly, as it is often flagged for AI writing due to its embedded AI writing function. Also avoid AI tools altogether. I want you to learn how to do a comparative social media audit properly through your own assessment. Be the judge of two rival brands. This assignment is designed to expand your creative vision and assess differences and similarities between two competitors’ social media marketing approaches.

2. Upload that Word document as part of your submission so I can also follow along when I watch your video or narrated slide deck.

3. Make sure your submission meets the project requirements. Review the project details more than once before you submit your project.

4. Upload your 5-minute video or narrated slide deck as an .mov or .mp4 file. Canvas does not support .key (Keynote files). You may have to compress the video file if Canvas will not upload your file or share it with me using FIU OneDrive.
I chose ( Rhode vs. Rare Beauty )

The images I previously attached were a conversation between me and the professor. She said that my work is wrong and that she does not accept it. Therefore, I attached everything for you in the images and wrote what she wants from me. I also wrote the notes here and attached the file that I submitted to the professor, which she rejected. I kindly ask you to do it for me. Thank you, and I appreciate your effort and time.

I asked one of the tutors to Rewrite the umbrella sections in a simple, natural style for an international student using Track Changes in Word (paragraph format, not bullet points)

• Prepare a PowerPoint presentation with 6 to 8 slides, clear titles, and short bullet points
• Record audio for each slide as if I am explaining it to the class (not reading from the slide), total presentation time: 5 minutes
• Upload the Word file + the PowerPoint presentation with audio for each slide (exported as an MP4 file)

Then she didn’t do everything I asked of her, and time is up, so I don’t know how to deal with her. That’s why I’m here now to ask you please to do the following:

Your work has a strong idea, clear titles, and the comparison is present which is excellent, but the main issue is that (the writing style is too formal and sounds academic or like AI) while it is required to be simple as an international student

Also, the slides contain long sentences and full explanations, which is incorrect because the slide should only include short bullet points, not paragraphs, and there is repetition since you included bullet points with long explanations above or below them, which is not required

Also, there is no proof that you created a Word file with Track Changes, and this is an important part of the requirement, and Track Changes must be enabled and clearly show edits such as crossed-out text and newly added text appearing differently so the professor can see your revisions

And you did not attach the audio recording of 5 minutes where you explain the slides in your own way, not read them, and this is the most important part for the professor

Also, the slides are not concise enough and must include only 3 to 5 short bullet points per slide

And the overall structure needs to be clearer (Introduction, Background, Rhode, Rare Beauty, Comparison, Recommendations)

The first slide is weak because it only has a title without a simple introduction to the project, and the language also needs to be simpler, not too perfect or overly formal

The solution is to remove all long text and paragraphs, keep only very short bullet points, simplify the language, record yourself explaining (not reading) for about 5 minutes, and submit it along with the Word file using Track Changes

Finally, here is the presentation attached below. I hope you will edit it+ The file named “attachment” is my incorrect answer that the professor commented on.

Thank you

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