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  • Objetivo: Transformar o suporte num diferencial competitivo, focando em fideliza?o e rapidez.
  • Estratgia: Implementar um sistema Omnichannel (centralizar WhatsApp, e-mail e chat) e criar uma Base de Conhecimento para autoatendimento.
  • Opera?o: Usar ferramentas de CRM (ex: Zendesk) e IA para triagem, mantendo o toque humano na resolu?o final.
  • Metas (KPIs): Elevar o NPS (lealdade), o CSAT (satisfa?o) e reduzir o tempo mdio de resposta.
  • Prazo: Implementa?o estruturada em 6 semanas, do diagnstico ao lanamento.
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