Im working on the Tableau assignment for our final project.
Our main business question is: What factors influence whether consumers prefer online shopping or physical stores? The dataset includes variables like age group, city tier, shopping preference, monthly online orders, monthly store visits, average spending, and behavioral scores such as tech savviness, payment trust, impulse buying, delivery sensitivity, and need to touch products.
I know some people in the group are already analyzing whether city tier influences shopping preference, how age affects shopping behavior, and someone is also using income. Im trying to pick a different angle and create a strong visualization that fits our overall question.
Id really appreciate your thoughts on what kind of business question or visualization might work well with this dataset.
Thanks so much!
I WILL HAVE TO EMAIL YOU THE DATASET AND TABLEAU WORKBOOK.
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